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BeeDIGITAL AI is the leading company in digitalization and artificial intelligence technological solutions for SMEs in Spain.

Its activity consists of defining and improving the Internet presence of SMEs, providing them with quality traffic and making available online sales options that help them grow their businesses. The offer is completed with digital financial and accounting management services, virtual office, IT assistance, cybersecurity, legal advice, data and artificial intelligence, providing SMEs with everything necessary for 360º digitalization. BeeDIGITAL AI’s value proposition consists of packages, monthly subscriptions and personalized management throughout the customer lifecycle.

BeeDIGITAL AI is an AI-Ready company, through the massive use of Machine Learning algorithms in our customer relations and operations. It is the official provider of digital solutions for SMEs of three of the largest telecommunications companies in the world (Telefónica Hispanoamérica, Vodafone and Orange). Likewise, they have agreements with companies such as SAGE and VISA, within the framework of initiatives to promote the digitalization of SMEs.

We applaud the entrepreneurial spirit
of our clients

The values of BeeDIGITAL

Our values define us, us and what we do. We are here to applaud those who fight, those who are great in spirit and effort. We want to help everyone, those who are just starting out and those who are thinking of reinventing themselves. This is our job, because we know what it costs and we want to make it easier for you.


We always question what we do and how we do it


We learn from our experience to offer you the best results


We prioritize simplicity and practicality in our products and services


We work for you with passion and commitment


We offer a secure environment and lasting value for your business


Our tools adapt to your changes

A team with momentum
transformative and driving change



Chief Executive Officer

Alejandro Martínez Peón is a seasoned senior executive with more than three decades of experience in business development, marketing, sales, operations, strategy and corporate finance in the telecommunications and media markets in Spain and Latin America. Prior to joining BeeDIGITAL AI as CEO in April 2024, he held leading management roles at major companies in the sector, including TeleCable (2009-17), Telefónica (2001-08) and as CEO of PRISA Noticias (2018-21). In recent years, he has been involved in value creation within technology companies, with a special focus on artificial intelligence, advising companies such as Carlyle Group and Nae Comunicaciones.

Alejandro holds a degree in Business Administration and Management from the University of Oviedo and has complemented his training with executive programmes at Stanford University (Stanford Executive Program, Global Management, Leadership, 2017) and in corporate finance (The London School of Economics and Political Science (LSE),1994).



Sales and Marketing Director

Carmen joined BeeDIGITAL AI as Commercial Director of the company in 2022, assuming in January 2023 also the leadership of the Marketing department. With more than 20 years of experience in sales and alliance management positions in Southern Europe, she has worked in technology companies such as J.D. Edwards, PeopleSoft, Tealium and Adobe. At Adobe, she held the position of sales director and led the transformation to the SaaS model of its digital marketing solutions for companies in Spain.

She holds a degree in Physics from the University of Zaragoza and an MBA from IESE, and completed postgraduate studies in digital marketing management at the University of Barcelona (2010-2011) and at Columbia University in New York (2016).

Juan Luis Martinez


Director of Clients and Transformation Projects

Juan Luis Martínez is a Mining Engineer specialising in Energy and Fuels from the Polytechnic University of Madrid. For more than ten years he has been a consultant carrying out organisational efficiency and business transformation projects in prestigious consulting firms such as Towers & Perrin (1997-1999) and Hay Group (1999-2008).

In 2008 he joined Páginas Amarillas Soluciones Digitales, S.A.U. (today BeeDIGITAL AI) where he has carried out different tasks related to the transformation of the company. He is currently responsible for Client Management and Transformation Projects at BeeDIGITAL AI.



Director de Tecnología

Pablo es el CTO de BeeDIGITAL AI desde abril de 2024. Con más de dos décadas de experiencia, lidera los equipos de desarrollo y tecnología en la empresa, mostrando un marcado interés en el enfoque técnico del producto de BeeDIGITAL y en la incorporación de una solución de inteligencia artificial (IA) para el mercado de las pymes.

Pablo cofundó CliBrain como CTO, una startup de IA para empresas. Anteriormente, ocupó el cargo de CTO en CoverWallet, startup líder en insurtech en EE.UU. y que fue adquirida por Aon. En el pasado desempeñó roles similares de liderazgo tecnológico en Kelisto y JustLanded.



Chief Financial Officer

Mark is a seasoned finance leader with over 25 years’ experience in corporate roles in both private equity and listed company environments.

He holds a Bachelor of Business Administration with honours (1994, City University of London Business School), as well as an extensive background in executive leadership and accounting.

In 2024, Mark joined BeeDIGITAL AI as Chief Financial Officer (CFO), having held senior roles in consulting firms and at Terratest Group (2015-2021), where he led Corporate Development and was CFO, and at Flowserve (2003-2014) as Divisional CFO and EMA CFO.

María Pilar Núñez


Director of People and Legal Management

María Pilar Núñez holds a Law Degree from the Complutense University of Madrid and a Master’s Degree in Labour Law from the School of Legal Practice – ICAM.

María joined TPI Spain (now BeeDIGITAL AI) almost 30 years ago and has held various key roles in the development of the company in contractual and regulatory matters and in the execution of international projects such as the acquisition of the Latam business. In 2014 she was appointed General Secretary and Director of Legal Services for Spain and Latam and in 2018 she took on the challenge of heading the Human Resources Area, and is currently responsible for the People and Legal Management of BeeDIGITAL AI.

We care about the people behind each business

For 52 years we have worked side by side with those behind each business, shaping the company we are today. We are happy to be able to use our knowledge and experience to help you and advise you from the most human side. After all, we are people who work for people.

Sunday’s Restaurant

Fernandez Ceramics

LaMagnetica Consulting

Producers The Beehive

Sunday’s Restaurant

Fernandez Ceramics

LaMagnetica Consulting

Producers The Beehive

At BeeDIGITAL we are leaders in digitalization and artificial intelligence technological solutions for SMEs and the self-employed.

We use artificial intelligence with a clear objective: to democratize AI among SMEs.

Our positioning in the market allows us to market AIaaS services with products that include AI or with our own developments, including BeeDATA.

With BeeDIGITAL, your business has at your fingertips the best solutions designed to increase your online visibility, attract more potential customers and generate more sales for your business.

Your entire marketing strategy in a single provider and without worrying about anything. At BeeDIGITAL we do everything for you.

Some of the services that BeeDIGITAL can offer you are:

Digital Presence

Your business will appear with the correct and updated information on the main digital platforms (Google, Google Maps, Bing, Facebook, Tripadvisor…) and also in the main internet directories and browsers.

Web design

We create and design your business’s website, to make yourself known and communicate with your clients.


We create your professional online store so that your business has a showcase available 24 hours a day for your customers and does not close any day of the year.

Social Network Management

We maintain and energize your profiles on networks such as Facebook, Twitter or Instagram, with content written by professionals.

Digital advertising

We manage your Google Ads or Facebook Ads campaigns so that you generate more traffic and get more customers for your business.

At BeeDIGITAL we collaborate with large companies and public entities so that they can provide their clients with the most complete service.

We currently collaborate with:

Partner BeeDIGITAL Vodafone Business


Partner BeeDIGITAL Vodafone Business


Logo Orange


partner + BeeDIGITAL + sage


partner + BeeDIGITAL + visa


partner + BeeDIGITAL + comunidad de madrid

Comunidad de Madrid

At BeeDIGITAL we work with technological partners, leaders in the world of technology. Some of our collaborators are:

Google Premier Partner

Google Partner



Google Premier Partner






Amazon Web Services

Amazon Web Services







We are looking for talented people
proactive and passionate about their work

En la actualidad no tenemos ninguna posición abierta